The IPL e-auction: A SportBusiness Media analysis

(Robert Cianflone/Getty Images)
(Robert Cianflone/Getty Images)
India’s major media groups are satisfied with the results of the Indian Premier League’s e-auction, with Star and Viacom18 sharing the spoils and Sony content with the amount its rivals were forced to pay.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here