HomeFootballVietnam

Infront’s patience pays off as VTV pays up for World Cup rights in Vietnam

(Juan Luis Diaz/Quality Sport Images/Getty Images)

Vietnam was the second-last market in which Infront was to agree a deal for the tournament under its mandate covering 26 Asian markets in the eight-year period from 2015 to 2022.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

BeIN Sports fought off competition from rugby-focused Premier Sports Asia to renew its rights in Southeast Asia for the men’s Rugby World Cup in 2023.

Pay-television broadcaster Sky New Zealand acquired rights to the 2023 Netball World Cup, paying the same fee as it did for the 2019 edition.

The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.

Uefa and Team Marketing’s latest deals across the Balkans with Telekom Srbija, HRT and broadcasters in Kosovo have produced total income very close to the current cycle, signalling a sudden lack of competition from United Media Group.