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IPL linear rights strategy ‘vindicated’, says Disney Star’s Gupta
Imran Yusuf
May 23, 2023
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(Credit: Disney Star)
Record viewership for the IPL on Disney Star’s channels points to the enduring strength of linear, Sanjog Gupta tells SportBusiness Media.
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Board of Control for Cricket in India (BCCI)
Disney Star
Viacom18
Indian Premier League (IPL)
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