Agencies Using SportBusiness Media

SportBusiness Media is a well-rounded service but most importantly you get access to Rights Tracker, the most accurate deals data base in the sports media rights market. With this you can:

• Research into rights-holders selling media rights in a particular territory
• Agencies (as a buyer of media-rights) benchmarking against the previous values of a property in a given market
• Study the market dynamics of media-rights being sold globally
• Getting access to hard-to-get financial information to help benchmark and plan a long-term strategy
• Agencies (as a seller of media-rights) determining the best way to enter the market for a particular property
• Assessing the worth of particular sports properties in different territories globally

But it doesn’t stop there! Our analysis pieces produced around this data contain lots of other components of market intelligence aside from the fee:

• Analysis of the relationship between rights-holders and broadcasters
• Nature of the sales process
• Previous buyers/agency sellers and contract durations
• Type of deal including buy-out, minimum guarantee, revenue share, advisory, exclusivity or otherwise of the rights deal and more…