Agencies Using SportBusiness Media

SportBusiness Media is a well-rounded service but most importantly you get access to Rights Tracker, the most accurate deals data base in the sports media rights market. With this you can:

  • Research into rights-holders selling media rights in a particular territory
  • Agencies (as a buyer of media-rights) benchmarking against the previous values of a property in a given market
  • Study the market dynamics of media-rights being sold globally
  • Getting access to hard-to-get financial information to help benchmark and plan a long-term strategy
  • Agencies (as a seller of media-rights) determining the best way to enter the market for a particular property
  • Assessing the worth of particular sports properties in different territories globally

But it doesn’t stop there! Our analysis pieces produced around this data contain lots of other components of market intelligence aside from the fee:

  • Analysis of the relationship between rights-holders and broadcasters
  • Nature of the sales process
  • Previous buyers/agency sellers and contract durations
  • Type of deal including buy-out, minimum guarantee, revenue share, advisory, exclusivity or otherwise of the rights deal and more…
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Access the most accurate media-rights data in the sports industry. Powered by TV Sports Markets.

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Read Some Of Our Key Deal Stories

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Frank Dunne and Callum McCarthy take a look at the implications of the dispute between the Confederation of African Football and its global sales agency Lagardère Sports.

Pay-television broadcaster Canal Plus is facing a big loss on international rights to the French Top 14 rugby union competition following difficulties securing distribution in key markets.

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

Digital and data specialists Perform Content wrote to tennis’s ATP Tour this week to say the company is prepared to make a larger offer than that currently on the table from IMG for the betting and data rights to ATP World Tour events, SportBusiness Media understands.

The rescheduling of European Handball Federation Champions League matches to midweek is proving a sticking point in Infront’s efforts to negotiate a new rights round in France, SportBusiness Media understands. 

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