Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.
Fifa, football’s global governing body, has taken advantage of the stronger advertising opportunities offered by the winter scheduling of the 2022 World Cup in its rights sale to the Telesport marketing agency in Russia.
The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.
Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.
The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.
The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
Pan-regional sports broadcaster ESPN is covering all streaming service DAZN’s costs for English Premier League rights in South America and has sublicensed select Premier League coverage in Brazil to the latter in mutually-beneficial deals.
In the latest interactive monthly data report, SportBusiness Media analyses the global media-rights of the English Premier League.
Russian internet company Yandex will look to expand its sports-rights portfolio after acquiring exclusive rights to the National Hockey League in Russia amid fierce competition.
The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.
US media group Discovery saw off an aggressive bid from incumbent Match TV to take over exclusive rights in Russia to Women’s Tennis Association events from 2020, completing its tennis set in the country.