David Svenson

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

US media group Discovery continues to push for dominance over tennis in Europe, acquiring exclusive rights to the ATP World Tour in the Czech Republic, Slovakia, Hungary and Romania.

Austrian public-service broadcaster ORF has fought off aggressive competition from commercial broadcaster Servus TV to seal a deal with the Infront agency for a host of major events operated by the International Ski Federation (Fis).

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

Fifa, football’s global governing body, has taken advantage of the stronger advertising opportunities offered by the winter scheduling of the 2022 World Cup in its rights sale to the Telesport marketing agency in Russia.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.

The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.