David Svenson

The Swiss Super League has agreed to increase the number of match slots from 2021-22 in its new domestic rights deal with telco Swisscom, preventing a potential dramatic dip in revenue amid an uncompetitive environment.

The value of German ski association domestic rights will stay flat once again in a renewal with ARD and ZDF as the public-service broadcasters’ winter sports dominance continues to put off competitors.

The value of the National Hockey League’s rights in the Nordics will triple from 2021-22 in Nordic Entertainment (Nent) Group’s five-season renewal of the property.

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.

Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.

Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.

European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.

European football’s governing body Uefa has secured a huge hike in revenues from national-team rights in Finland as public-service broadcaster YLE overcame strong competition to secure a long-term deal.

European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.

David Szlezak, managing director of EHF Marketing, discusses how it has been working with Infront and DAZN on the distribution media rights from 2020-21, and the latest key deals that the former has signed.