David Svenson

After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

International OTT streaming service Megogo is set to target more sports media rights in Russia, following its NBA deal earlier this month.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

Austrian public-service broadcaster ORF put longer-term ambitions for the domestic Bundesliga on hold to agree a short-term sublicensing deal with pay-television broadcaster Sky.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

Incumbent Match TV overcame pressure from Russian internet players to retain rights to Uefa’s club competition for the 2021-24 cycle, albeit at a steep increase on its current outlay, SportBusiness Media understands.

Servus TV’s decision not to take up the option to extend its Austrian Eishockey Liga domestic free-to-air rights into next season allowed Puls 4 to take its place.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.