What the rights Amazon drops says about its sports strategy
Amazon has found that premium sports properties drive acquisition of new customers to its Amazon Prime premium service but are not necessary for their retention.
Sky drives Premier League’s marginal gains as competition fades away
The English Premier League’s first domestic media rights auction for almost six years has produced an overall uplift of just over three per cent, prompting sighs of relief across offices in Paddington, Isleworth and Chiswick.
Debt-ridden Italian clubs opt for safety, with DAZN shouldering risk
Serie A clubs, in accepting a total of €900m per season from DAZN and Sky Italia for five seasons, opted for guaranteed rights fees in the face of their high operational losses and debts.
LaLiga’s Óscar Mayo: We’re betting on Peak as the agency of reference for the future
SportBusiness Media this week talked to LaLiga’s executive director, Óscar Mayo Pardo, about why Ocho Sport Advisors was chosen to form a joint venture to transform LaLiga’s global media rights strategy, and how it will work.
Enter Peak, looking to diversify and aggregate amid static market
Peak, the newly created JV between Spain’s LaLiga and Simon Denyer’s Ocho Sport Advisory company, will consider aggregating LaLiga rights with those of other football leagues, as part of a planned transformation of the Spanish league’s future media rights strategy.
Hutton: Broadcaster enthusiasm drives 650-per-cent uplift in Saudi Pro League media revenue
This summer’s influx of star footballers to the Saudi Pro League has helped boost its international media rights revenues by 650 per cent, contributing to an annual figure of $100m (€95m) from global med…
International sales push Saudi Pro League towards $100m annual media rights income
The Saudi Pro League is on course to earn about $15m per season for its international media rights for the 2023-24 and 2024-25 seasons, taking its total global media rights income to about $100m per season.
CAF and beIN in last-ditch talks, though large gulf remains
Talks were underway this week between CAF and beIN Media Group to find a resolution to their contract dispute, following the former’s decision to cancel its 12-year, $415m deal with the broadcaster.
Serie A betting rights income could double amid favourable market conditions
Experts in the betting and data rights markets point to at least three reasons why Italy’s Serie A can expect a large increase in its income from these rights in the next cycle, with one predicting the value would “at least double”.
Viaplay travails could offer quick scale play but underlying challenges remain
Viaplay’s financial crisis may represent a low-cost opportunity to scale quickly for other expansionist media groups, but the costs the company took on to drive its expansion over the last six years could deter many potential buyers.