SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
PFL targets UFC parity in five years after $100m Saudi investment
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
Sportradar gets key betting data rights in Nascar contract renewal
Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time
Battling Viaplay retains Superliga rights to 2030, TV2 back in picture
TV2, the government-owned broadcaster in Denmark, and Viaplay have landed domestic media rights to the Danish Superliga in new six-year deals that strengthen the embattled latter's portfolio ahead of any…
Spring Media’s Fanseat to stream Bahraini football to 2027
Spring Media, the Sweden-based international sports media agency, has struck a four-year global digital distribution deal with the Bahrain Football Association
NRK scores huge peak as trio of Norwegians medal
NRK, the public broadcaster in Norway, secured a peak audience of more than 1 million on August 23 for its coverage of the World Athletics Championships, when three Norwegians medalled
Czech league goes to market with domestic media rights
The Ligové Fotbalové Asociace, the Czech league football association, has launched its domestic media rights tender for the next five-year cycle, covering the elite Fortuna Liga and second-tier Fortuna N…
NBA strengthens APAC unit with Cooke hire
The National Basketball Association has appointed Kelly Cooke as head of content distribution and direct-to-consumer (D2C) partnerships for Asia-Pacific
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Starzplay follows beIN as RWC rights-holder in Mena
The forthcoming Rugby World Cup in France is to be streamed exclusively in the Middle East and North Africa (Mena) by Starzplay, the subscription video-on-demand OTT service in the region