SportBusiness Media staff

Digital sports video agency SendtoNews has struck a global distribution deal with the MLB Advanced Media division of Major League Baseball.

USA

The athletics division of US college Syracuse University has elected to break its multimedia rights contract with the IMG agency in favour of seeking a more lucrative deal.

Japanese satellite television broadcaster Sky PerfecTV has acquired rights to the 2014-15 season of the Swiss Super League, the top division of Swiss football.

Australian commercial broadcaster Seven has agreed a deal for the rights to the next three editions of the Olympic Games, according to multiple reports.

UK commercial broadcaster Channel 4 is to follow up on its coverage of the 2014 winter Paralympic Games earlier this year by broadcasting a host of major para-sport events this summer.

USA

US entertainment company AMC Networks has rebranded its international television networks division Chellomedia to AMC Networks International.

Online video distribution and marketing company Rightster is set to acquire Base79, the largest YouTube multi-channel network outside North America, while it has concluded the acquisition of outstanding shares in social video firm Viral Spiral.

World football’s governing body Fifa has hailed the 2014 World Cup as the “biggest multimedia sporting event in history,” claiming new landmarks for video streaming of a sports competition.

Media company Red Bull Media House has extended a global distribution partnership with music, film and video distribution firm The Orchard.

South African public-service broadcaster the SABC is facing a shortfall of more than R500m (€34.4m/$46.7m) in its sports coverage in the 2014-15 financial year, according to acting chief executive Tian Olivier.