The determination of outgoing International Association of Athletics Federations president Lamine Diack to leave a healthy legacy for whoever succeeds him in 2015 was the driving force behind the IAAF’s early extension of its global marketing and media-rights deal with Japanese advertising agency Dentsu.
Pay-television broadcaster Setanta Asia doubled the value of European club rugby in Asia this month, adding the new Champions Cup competition to a strong rugby portfolio.
The Hong Kong Premier League agreed a deal with free-to-air broadcaster ATV earlier this month, just days before the kick-off of the league’s inaugural season.
Canadian pay-television broadcaster Rogers Communications’ acquisition of the English-language regional rights to Montreal Canadiens games this month was driven by its desire to offer the full complement of Canadiens games in English on mobile and online platforms.
The IMG Events & Media agency beat off strong competition for the Asian rights to the US National Football League earlier this month, including a bid by incumbent rights-holder Yes TV.
Interview with Nick Davies, deputy general secretary of the International Association of Athletics Federations, on the IAAF’s decision to sign a new 10-year deal with Japanese marketing agency Dentsu between 2020 and 2029.
The International Premier Tennis League is thought to have set the Ufa Sports agency a target for global media rights sales for this year’s inaugural event in order to trigger a two-year extension, for 2015 and 2016.
Pay-television platform i-Cable paid a significant increase to retain rights amid stiff competition for the Uefa Champions League in Hong Kong.
UK sports production and media company Sunset+Vine will look for “more and more” opportunities for rights acquisitions following its four-year archive rights deal with the England and Wales Cricket Board (ECB).
Fox Sports Latin America and ESPN International were forced to increase their fee for the Uefa Champions League and Europa League pay-television rights in Latin America this month to see off aggressive rival bids from Qatari-owned broadcaster beIN Sports and Spanish telco Telefónica.
Indian pay-television operator Sony Six is understood to have paid only a nominal sum to acquire the rights in the Indian subcontinent to the inaugural Champions Tennis League, the franchise-based tournament founded by former Indian player Vijay Amritraj.
Pay-television broadcaster Sky New Zealand has paid a significantly increased fee to hold on to New Zealand’s domestic cricket rights, facing one rival bidder and the threat of new market entrants.