SportBusiness Sponsorship staff

Canadian broadcast group Asian Television Network has acquired exclusive rights for the Bangladesh v India cricket series.

The Team Marketing and CAA Eleven agencies have launched a host of tenders for the Uefa Champions League, Super Cup and 2015 European Under-21 Championship football competitions.


MX Sports Pro Racing, organiser of the Pro Motocross Championship, has signed pay-television channel MAVTV as a new broadcast partner for the 2014 season of the US motor-cycling series.

English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.

Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.

FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.

English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.

The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.

Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.