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China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
Strong competition lifts AFC fee in Vietnam in pre-Covid deal
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.
Caf sees political benefits of renegotiating with Lagardère, albeit at great cost
The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.
Sportradar becomes AFC data and video partner
Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Unitel acquires AFC media rights in Mongolia
Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle
FPT Telecom acquires AFC rights in Vietnam
Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency