AFC (Asian Football Confederation) events
Falling Japanese market drags down AFC global rights value
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
Strong AFC deal for FMA as Eleven moves for launch content
The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.
Paramount+ launch helps Football Australia recover from Foxtel exit
Australia’s burgeoning sports streaming market benefitted another domestic rights-holder last month as Football Australia scored a major deal with media group Ten.
Maldives state broadcaster picks up AFC rights
The Maldives' state broadcaster Public Service Media has picked up the rights to the Asian Football Confederation's club and national competitions for the 2021-24 cycle
Sportradar becomes AFC data and video partner
Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Strong competition lifts AFC fee in Vietnam in pre-Covid deal
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
Unitel acquires AFC media rights in Mongolia
Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle
FPT Telecom acquires AFC rights in Vietnam
Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency
Football Marketing Asia director Yu Hang to leave
Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
Saran picks up AFC rights in central Asian markets
The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
Elta acquires AFC rights in Taiwan
The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.
CJ ENM acquires AFC rights in South Korea
Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency