AFC (Asian Football Confederation) events
Features
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.
Caf sees political benefits of renegotiating with Lagardère, albeit at great cost
The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.
Football Marketing Asia director Yu Hang to leave
Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands
Saran picks up AFC rights in central Asian markets
The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
Elta acquires AFC rights in Taiwan
The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024