AFC (Asian Football Confederation) events
Sportradar becomes AFC data and video partner
Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
China Mobile rights spree doesn’t herald new boom, but raises hopes for competition
Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Strong competition lifts AFC fee in Vietnam in pre-Covid deal
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
Unitel acquires AFC media rights in Mongolia
Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle
FPT Telecom acquires AFC rights in Vietnam
Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency
Football Marketing Asia director Yu Hang to leave
Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
Saran picks up AFC rights in central Asian markets
The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
Elta acquires AFC rights in Taiwan
The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024
CJ ENM’s re-emergence fails to help DDMC Fortis avert AFC fee fall in Korea
CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.
CJ ENM acquires AFC rights in South Korea
Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency
DDMC announces first AFC media rights deal with Indonesia’s MNC
Indonesian media group MNC has acquired rights for Asian Football Confederation events in the 2021 to 2024 period, the first deal of the new sales cycle being conducted by the DDMC Fortis agency
AFC issues UAE tender for media rights from 2021 to 2024
The Asian Football Confederation has issued an invitation to tender for broadcast rights in the United Arab Emirates from 2021 to 2024
DDMC Fortis gets China 2023 boost as it opens AFC sales
China's hosting of the 2023 Asian football Cup has “significantly increased” the probability of agency DDMC Fortis exceeding its financial targets in selling the commercial rights for the tournament, chie…
AFC issues ITT for media rights in Saudi Arabia
The Asian Football Confederation has issued an Invitation to Tender for its package of media rights covering the 2021-2024 broadcast cycle in Saudi Arabia