AFC (Asian Football Confederation) events

A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.

The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.

Australia’s burgeoning sports streaming market benefitted another domestic rights-holder last month as Football Australia scored a major deal with media group Ten.

The Maldives' state broadcaster Public Service Media has picked up the rights to the Asian Football Confederation's club and national competitions for the 2021-24 cycle

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle

Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency

Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency