America's Cup

Latest Features

Media-rights deals for the 36th America’s Cup sailing tournament prioritised supporting the competition’s key revenue vertical of sponsorship and building its fanbase for future iterations.

Organisers of the America’s Cup have signed a number of new rights contracts for the 36th edition of the sailing event, with the European Broadcasting Union, the umbrella body of free-to-air broadcasters, a…

Swiss pay-television broadcaster MySports had signed new media rights deals for second-tier European Handball League club competition, the EHF European League, and sailing’s America’s Cup.

A raft of broadcast rights contracts signed for sailing’s 36th America’s Cup include deals with both public-service and pay-television broadcasters in Italy and the UK, as a priority is placed on maximum exp…

Austrian production company West4 Media and German broadcast manufacturer Riedel Communications will work together, as circle-o Broadcast Productions, to produce television coverage of the 36th America’s C…