Asia Cup (cricket)
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Streaming platform YuppTV has acquired media rights for the upcoming Asia Cup international cricket tournament in more than 70 markets
Alibaba-owned shopping platform Daraz and streaming service Tapmad have sublicensed digital rights in Pakistan to the Asia Cup cricket tournament due to begin later this month in the United Arab Emirates
YuppTV, a global OTT service aimed at the South Asian diaspora, has acquired rights to cricket’s Asia Cup 2018 in Australia, New Zealand and continental Europe.