Bundesliga
‘We will exceed €300m in commercial revenues next season’: Bundesliga International’s Naubert
Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.
Next Media pays increase on back of Bundesliga ratings growth in Vietnam
Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.
Bundesliga nets strong increase in India with Sony
Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.
DFL braces itself for challenging tender process
Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.
Sony capitalises on lack of competition to net Bundesliga rights
Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.
Hong Kong Cable TV unveils Bundesliga deal
Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.
Sky PerfecTV to integrate Bundesliga’s interactive feed in new app
Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.
Hungary’s TV2 retains Premier League rights, adds Bundesliga
Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…