Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.

Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.

Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.

Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.

Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.

Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.

Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.

Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…