EFL Cup

Football
Global

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
Football
Global

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
Football
Global

The English Football League released its international media and betting streaming rights RFP on Monday, making its content available to broadcasters and agencies up until the end of 2028-29 – the season from which the Premier League had intended to sell the EFL’s international rights as part of a wider English club football package that would include the FA Cup.
Football
United Kingdom

The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.
Football
United Kingdom

English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
Football
United Kingdom

The English Football League’s decision to pursue a domestic media rights renewal with Sky was the only logical choice to be made, market experts have told SportBusiness Media.
Football
United Kingdom

Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
Football
Global

SportBusiness Media analyses the EFL's global media rights tender, in which an a la carte menu has been provided to bidders, with 26 standalone packages available.
Football
United Kingdom

Lengthy pre-tender discussions with the UK’s streaming players guided the English Football League to a completely open domestic media rights RFP, opening the door for the most serious challenge yet to England’s Saturday 3pm 'blackout'.
Football
USA

ESPN has doubled the amount it pays for English Football League rights in the US, despite only being able to agree a two-season deal with the Pitch International agency.
Football
Germany

Global streaming service DAZN has renewed its exclusive rights to the English Football League's Championship, League One and League Two as well as the EFL Cup in German-speaking countries, Italy, Spain…
Football
USA

ESPN has reached an agreement to extend its US broadcast rights to the English Football League for another two seasons, SportBusiness understands
Football
Nordics

Viaplay has secured rights to the English Football League's Championship and League Cup in all Nordic and Baltic countries, Poland and the Netherlands from 2022-23 in what has been announced as a 'long-term'…
Football
Indonesia

Live Carabao Cup and English Football League Championship matches will be shown in Singapore and Indonesian from this month after deals were struck by the Singapore-based Reddentes Sports agency and Pitch…
Football
United Kingdom

English League Cup matches played in September will be shown live in the UK either through incumbent domestic broadcast rights-holder Sky Sports or streaming services
Football
Sub-Saharan Africa

Pay-television broadcaster SuperSport has secured the English Football League rights across sub-Saharan Africa in a deal with the Pitch International agency
Football
Singapore

Singapore-based media companies Singtel and StarHub have acquired live rights to the EFL Cup and English Championship club football competitions in the 2018-19 season.
Baseball
Italy

DAZN, the OTT service operated by digital sports media company Perform, has secured rights in Italy to the Pro14 cross-border rugby union league as it unveiled its full line-up for its launch in the country