Euroleague Basketball has capitalised on the sport’s increasing popularity in Turkey to successfully raise the value of the top-tier EuroLeague by over two-thirds in its renewal with pay-television broadcaster Digiturk.
Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency –secured a robust price from sports streaming service DAZN for the 2019-20 to 2022-23 rights cycle in Spain despite an initially unpromising market outlook, SportBusiness Media understands.
Streaming platform DAZN’s impending launch in Spain helped the English Premier League to another great result for its media rights in the country. DAZN will pay about €23m ($27.2m)
Greek free-to-air broadcaster Mega TV will return to Greek screens for the first time since 2018 and is set to broadcast the home Euroleague matches of Panathinaikos and Olympiacos
Direct-to-consumer sports streaming service DAZN has extended an agreement in Brazil for rights to the top-tier EuroLeague basketball competition until the end of the 2022-23 season
Digiturk, the beIN Media Group-owned pay-TV broadcaster, has agreed a three-season deal from 2019-20 onwards for the exclusive rights to Euroleague basketball in Turkey
Streaming platform DAZN launched its service in Spain on Wednesday, making it the company’s eighth confirmed market.