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Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

European Broadcasting Union to buy rights to Austrian ski association events in Europe Deal with IMG will be worth €8.2

Nordic Entertainment (Nent) Group has acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region
USA

The Infront agency has struck its second partnership extension with a national winter sports body in the space of a week after agreeing to continue its deal with US Ski & Snowboard

The Swedish Ski Association has agreed a five-season extension to its long-standing rights and production partnership with the Infront agency. The new contract will run from 2021-22 to 2025-26