German Bundesliga
Setanta extends Central Asia Bundesliga deal, adds rights in Ukraine
Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Bundesliga makes South America exposure play in OneFootball tie-up
Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
Mixed fortunes for Bundesliga in challenging Asian markets
The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.
Sportfive selling Bundesliga broadcast rights in sub-Saharan Africa, Latin America
The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Sky Deutschland sets Bundesliga pay-TV audience record
Sky Deutschland has reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of German club football.
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
OneFootball finalises wide-ranging VBET sponsorship for Brazilian output
OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
BeIN cites piracy as it opts against Bundesliga renewal in Mena
Pay-television broadcaster beIN Sports has said that its ongoing concerns over piracy have prompted it to decide against renewing its German Bundesliga rights in the Middle East and North Africa
FanCode replaces Star as Bundesliga rights-holder in India
Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
OneFootball and Sportfive team up on Bundesliga in Brazil, Uefa club qualifiers
OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil
Bundesliga strikes TV deals in Singapore, South Korea and Thailand
Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
Band edges closer to free-to-air Bundesliga deal in Brazil
Brazilian commercial broadcaster Band is moving closer to agreeing a deal for free-to-air rights to the German Bundesliga, SportBusiness understands.
Discovery continues cut-price Bundesliga sublicense to DAZN on same terms
International media group Discovery has continued its sublicensing agreement with DAZN into 2020-21 at the same fee after the former’s attempt to terminate its Bundesliga rights deal was thwarted by the German Institution of Arbitration (DIS).
SABC agrees two-season Bundesliga rights deal
Public-service broadcaster the SABC has acquired a package of free-to-air Bundesliga rights in South Africa for the next two seasons
Bundesliga ties Indonesian rights deal to Mola’s youth football focus
The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.
Arbitrators side with DFL in Discovery-Bundesliga dispute
International media group Discovery has failed in its attempt to terminate its contract with the German Football League (DFL) for domestic German Bundesliga rights, according to a ruling handed down today…
German monopoly commission criticises cartel office for DFL tender approval
Germany’s federal monopoly commission has criticised the decision of the country’s federal cartel office, the Bundeskartellamt, to allow the German Football League (DFL) to sell exclusive live media-rights pac…
Tough market weighs on DFL domestic rights income
The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.