Japanese J-League

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DAZN Group has negotiated a reduction in annual rights fee payments to Japan’s J.L

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Australian telco Optus has acquired rights for Japanese football's J.League in a three-year deal beginning with the 2020 season

Dentsu, the Japanese advertising giant heavily involved in sports marketing, has acquired the international rights to the J.League, Japanese football’s top division.