Liga Super (Malaysia)

The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.

The collapse of Telekom Malaysia’s deal for domestic football rights is part of a politically-driven restructuring at the government-linked telco that has seen it exit the entire sports rights market, local industry experts say.

The Malaysian Football League, organising body of club football competitions in the country, is seeking a new main partner after agreeing to terminate its contract with telco Telekom Malaysia