LIV Golf
LIV Golf opts for Caffeine as additional day one streaming option
LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine
Rahm presence helps LIV land two-year Spanish rights deal
Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.
PGA Tour opts for peace dividend as door opens to PIF control
The PGA Tour and LIV Golf had been in bitter conflict until yesterday's announcement. SportBusiness Media examines the key reasons for the about-turn.
LIV Golf reverts to live streaming on YouTube
LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle
LIV Golf has embarked on a global ‘roadshow’ of presentations and meetings with broadcasters as it launches its first rights cycle that will target exclusive deals worldwide.
LIV Golf agrees digital media rights deal with Weibo in China
LIV Golf has agreed a content partnership in China with social media platform Weibo.
Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year