NFL (National Football League)
IMG beats Yes TV to NFL but keeps rival on board
The IMG Events & Media agency beat off strong competition for the Asian rights to the US National Football League earlier this month, including a bid by incumbent rights-holder Yes TV.
NFL goes it alone as leagues push out short-form content
Two services due to launch soon show the increasing strategic and commercial importance of short-form content to the big US sports leagues and underline the degree to which US sport is leading the way in exploiting digital media.