Saudi Cup

SIS, a provider of end-to-end products and services to the betting and broadcast industries, has agreed a two-year deal to distribute live broadcast pictures and data to horse racing’s Saudi Cup.

This weekend’s inaugural edition of the Saudi Cup horse racing event will be aired in over 100 territories after media-rights agency HBA Media struck deals with a number of major broadcasters.

Horse racing media-rights agency HBA Media has agreed a short-term deal with FloSports to develop horse racing coverage on the US-based streaming service provider's over-the-top platforms