Swiss National League

The value of Swiss top-tier ice hockey league rights will fall by about 20 per cent following UPC’s new deal starting in 2022-23, however a more drastic drop was avoided by the league’s offer of increased pay-television exclusivity.

Swiss market experts are predicting tough sales conditions following the cross-carriage agreement between telcos UPC and Swisscom.

Swiss public-service broadcaster SRG SSR has acquired rights to an additional six games from the top-tier Swiss ice hockey league from telco UPC, during the 2020-21 and 2021-22 seasons