Swiss Super League
The Octagon agency said this week that the centralisation of media rights to nine top-division European football leagues was about long-term growth, not a short-term cash injection.
The Swiss Super League has agreed to increase the number of match slots from 2021-22 in its new domestic rights deal with telco Swisscom, preventing a potential dramatic dip in revenue amid an uncompetitive environment.
The Swiss Football League will launch an invitation to tender for domestic and international media rights, from the 2021-22 season, on September 14
Swiss market experts are predicting tough sales conditions following the cross-carriage agreement between telcos UPC and Swisscom.
A proposal to expand Switzerland’s Super League to 12 teams has been dismissed as the league prepares to resume this season’s campaign on June 19 following the suspension imposed as a result of the Cov…