Tour de France
The latest rights deals for cycling’s Tour de France and La Vuelta a España represent good business for the buyers, the European Broadcasting Union and Discovery Communications, industry insiders familiar with the deals told SportBusiness Media.
Tour de France rights-holder Amaury Sport Organisation’s decision to exclusively sell the property in Canada to OTT platform FloSports for the 2020-23 cycle represents an experiment that could lead to similar streaming partnerships in other territories, SportBusiness Media understands.
Ryan Fenton discusses FloSports’ acquisition of Tour de France rights in Canada as well as the OTT platform’s wider cycling strategy.
Public-service broadcaster ARD’s three-year renewal of its Tour de France rights deal in Germany reflects its renewed commitment to the Tour following earlier concerns over doping. It follows two two-year deals which the broadcaster considered a test period.
The European Broadcasting Union has retained its rights to the Tour de France and Vuelta a España ‘Grand Tour’ cycling races out to 2025. T
OTT streaming service FloSports has acquired exclusive rights in Canada to the Tour de France cycling competition from 2020 to 2023, it said on Thursday
French public-service broadcaster France Télévisions has partnered with social media company Snapchat to launch a new series of sport-focused videos.