SportBusiness Media takes a deep dive into the numbers driving the commercial success of the US Open, which concludes on Sunday.
Spanish telecoms operator Telefónica has acquired rights to this month’s US Open grand slam tennis tournament.
The US Open tennis tournament has emerged from a difficult sales process in the German-speaking region with a long-term media rights deal with streaming platform operator DOSB New Media.
Sportdeutschland.TV, the streaming platform of DOSB New Media, has secured exclusive rights to the US Open grand slam tennis tournament across the DACH region.
The USTA and IMG have struck four deals for the US Open in Europe so far, though the jury will remain out on the decision to carve out the ‘big five’ markets until the sales process is complete.
UK pay-television broadcaster Sky Sports acquired exclusive rights to the US Open tennis grand slam from 2023 to 2027 after agreeing to pay a marginal increase on the previous fee.
Media conglomerate Warner Bros. Discovery has renewed its rights in France to the US Open tennis grand slam as part of a new “long-term” agreement with the United States Tennis Association.
SuperTennis, the free-to-air channel owned by the Italian Tennis and Padel Federation (FITP), has acquired rights to the US Open in a multi-year agreement brokered by the IMG agency
Media conglomerate Warner Bros. Discovery has acquired rights to the US Open tennis grand slam in 45 markets across Europe as part of a new five-year agreement with the United States Tennis Association from 2023 to 2027.
Commercial broadcaster ServusTV secured renewals at flat fees for free-to-air rights in Austria to the Australian Open and French Open, after striking sublicensing deals with media conglomerate Warner Bros. Discovery.
UK pay-television broadcaster Sky Sports has acquired rights to the US Open grand slam from 2023 to 2027
US Open also continues to post series of new attendance records
Serena Williams’ final US Open run produced record attendance and viewership numbers during her second-round singles match against world No. 2 Anett Kontaveit.
Serena Williams' opening match at the US Open drew an average 2.7 million domestic viewers on ESPN, with the American's straight-sets victory over Danka Kovinic peaking at 3.2 million
Pay-television broadcaster Sony Pictures Networks has added to its portfolio of grand slam tennis tournaments by acquiring rights to the US Open in the Indian subcontinent
Japanese pay-television broadcaster Wowow and the United States Tennis Association (USTA) have announced a US Open rights renewal just six days before the 2022 tournament begins
New Zealand telco Spark acquired exclusive rights in New Zealand for the US Open grand slam tennis tournament, beating competition from rival pay-television broadcaster Sky New Zealand.