Varavuth Jentanakul, founder and chief executive of Thai media company Zense Entertainment, explains the story behind his company’s landmark eight-year deal for Football Association of Thailand rights.
The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
Thai media company Zense Entertainment and international broadcaster Eleven Sports are discussing the creation of a linear and digital media platform for Thai domestic football in the wake of Zense’s landmark eight-year rights deal with the Thai FA.
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.
The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.
Fox Sports Asia is in a challenging series of carriage negotiations in its key markets, with pay-television platforms trying to use the pan-regional broadcaster’s eroded sports portfolio to drive down fees.
Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.
The value of the Malaysia Football League’s domestic media and sponsorship rights have dropped significantly in the latest deal with Telekom Malaysia after two previous rights rounds of inflated valuations and, ultimately, collapsed deals.
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