Asia

The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.

Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…

Leading figures in Indian football have hailed the successful running of the 2020-21 Indian Super League season within bio-secure bubbles

Indian broadcaster Sony Pictures Networks has signed an exclusive, multi-year television and digital rights deal with Ultimate Kho Kho, India’s first professional kho kho league.

Extreme E, the new electric off-road racing series, has agreed rights deals with over-the-top streaming service DAZN in Japan and Saudi media group MBC for the Middle East and North Africa region

Broadcasters in the Indian subcontinent have been given an extension to the first-round bid deadline for rights to Uefa club competitions across the 2021-24 cycle

Over-the-top streaming platform DAZN has introduced another payment option in Japan through a tie-up with Bocu, the mobile payment and identity solutions provider, and NTT Docomo, one of the country’s m…

Pay-television broadcaster beIN Media Group has acquired rights to broadcast highlights of the 2021 Polo Rider Cup, a polo event to be held in Chantilly on the outskirts of Paris

The Chinese Super League is discussing options for the exploitation of its domestic media rights from the 2021 season onwards with several different broadcasters, following the premature end of a deal…

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan

Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…

An invitation to tender is to be issued tomorrow (Thursday) for broadcast rights to the Pro Kabaddi League across the next five seasons

Sports data and technology company Genius Sports Group has agreed a long-term deal with the Malaysian Football League, encompassing live data and integrity rights

The Korea Professional Football League and sports data firm Sportradar are launching a new streaming platform, K League TV, targeting international markets

Malaysian pay-television broadcaster Astro will produce a documentary series following the fortunes of domestic football league team Kuala Lumpur United during the upcoming 2021 Malaysia Super League season

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China