Asia

Features

LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.

Fierce competition helped the Board of Control for Cricket in India earn a substantial increase in the value of its global media rights last week.

Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.

Major League Baseball has secured an uplift in the value of its media rights in China despite the early termination of its deal with LeSports.

Digital media company Perform is close to agreeing a deal for Uefa Champions League and Europa League rights across five Southeast Asian markets, TV Sports Markets understands.

Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.

Perform-owned OTT platform DAZN believes it is in position to drive growth in Japan’s pay-television sports market after a deal to acquire most of its former rival's rights.

The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.

The Asian Football Confederation’s media and marketing rights tenders – sent out earlier this month – do not cover the Middle East and North Africa, TV Sports Markets has learned.

The Football Association of Malaysia has earned a significant sum for its media rights after opting to split them between online streaming service iflix and telco Telekom Malaysia.

The annual value of Six Nations media rights in Asia has been cut almost in half following a new deal with OTT service RugbyPass.

China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.

The value of Australian Open tennis rights in China increased by 75 per cent in the new cycle, from 2018 onward, following new digital and linear broadcast deals.

Indian pay-television broadcaster DSport’s acquisition of rights to the Nidahas Trophy T20 tri-series between Sri Lanka, India and Bangladesh is its most significant deal since its 2017 launch.

The Infront agency, which is consulting the Chinese Basketball Association on the sale of its international media rights on a deal-by-deal basis, struck the CBA’s deal across Southeast Asia with Sportsfix this month.