Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.
Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.
Selling global rights exclusively to pay-television broadcaster Sky has netted the Austrian Bundesliga the biggest media-rights deal in the country’s history.
IMG’s acquisition of Austrian skiing federation international rights has surprised the industry, as the move could change the balance of power in the winter sports media-rights market.
The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.
Uefa turned down a strong bid from incumbent free-to-air Champions League rights-holder ZDF for its next cycle in Germany, instead accepting an offer from pay-television broadcaster Sky Deutschland for exclusive rights.
Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.
The price of Formula One media rights has fallen and stayed flat in recent deals for Austria and Russia respectively, reflecting the lack of competition for the property in both markets.
Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.
Servus TV’s acquisition of rights to motorcycling series MotoGP last month has come at a high cost as the commercial broadcaster will share coverage in Austria with Eurosport.
The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.
The Perform Group will next year launch two OTT subscription services – one in Japan and one across Germany, Austria and Switzerland – as part of a move which could transform how live sport is delivered to consumers.
German pay-television broadcaster Sky Deutschland was forced into an increase to renew rights to a host of golf properties, consolidating its position as the dominant pay-television broadcaster in the country.