Austria

Badminton: Pan-regional broadcaster Eurosport acquired live and highlights rights for the semi-finals and finals of this month's European Men’s and Women’s Team Championship. Co

Football dominated sports viewing in Europe’s top markets in 2009, with Uefa club competitions and World Cup qualifiers delivering the strongest audiences in the big five markets.

Pitch and Kentaro last week won the rights to distribute English Premier League club channel Liverpool FC TV, despite higher offers from rival agencies.

Baseball: US sports network ESPN extended a deal with Major League Baseball’s Advanced Media arm for inter-active television and other digital media rights through to 2013.

The EBU won the rights for World Cup skiing events in Austria despite offering less than its main rival and the previous incumbent, the Infront Sports and Media agency.

Basketball: Greek pay-operator NetMed acquired the rights for A1 league club PAOK in a three-year deal from 2008-09 to 2010-11

Chinese state broadcaster CCTV’s coverage of the Opening Ceremony of the 2008 Olympic Games attracted the country’s largest-ever television audience.

The changes introduced to Formula 1 this season to make the races more exciting are having a mixed effect on last year’s falling television audiences.

As the winter sports’ season comes to a close, a number of events dominated TV Sports Markets analysis of European viewing for February

With European football taking its mid-season break, the TV Sports Markets European survey for January shows top winter sports events dominating the tables.

The Salt Lake City Winter Olympics and football’s World Cup in Japan and Korea were the two major events that dominated European sports viewing in 2002.

Football: Fifa, world football’s governing body, rejected a minimum offer of $2.8bn (£1.6bn/€2.3bn)

Viewing rises in four out of the top five European television markets

Athletics: UK pay-broadcaster Setanta extended a deal for the Golden League series in 2008 and 2009.  The deal was brokered by the IMG agency.

Infront, and other suitors, did not like the rights guarantees ISPR had committed to

The Turin Winter Olympics attracted impressive audiences to European public-service broadcasters.

Sportfive, Kentaro, IMG get plenty of ties against the big five teams; Infront do not fare so well