Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.
Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.
Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.
Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.
Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.
Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.
Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.
Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.
The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.
Media rights income for Euroleague basketball is likely to be about the same in the 2014-15 season as it was last season, partly due to difficulties in Russia, one of the sport’s key markets.
The Bulgarian top-tier football league suffered a rights-fee cut in its new deal with Nova Broadcasting Group. The drop is part of a longer-term decline in the value of the league’s domestic media rights caused largely by the country’s wider economic difficulties.