Balkans

The CAA Eleven agency has initiated the rights sales process in the Balkan countries for Uefa national team rights between 2022 and 2028

Fevered competition between Telekom Srbija and United Media Group has produced one of the biggest cycle-on-cycle increases in the history of the sports media rights business.

Increase in value driven by Telekom Austria’s push to keep the Uefa Champions League under its umbrella, while adding Uefa’s other two competitions.

The Protocol Sports Marketing agency has been appointed as the exclusive media rights distributor for the International Boxing Association’s (Aiba) Men’s Boxing World Championships, which take place in …

Infront has secured a monstrous increase for Italian Serie A rights in the Balkans, leveraging fierce competition and its European Handball Federation joint-venture deal with DAZN.

Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio

Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons

Arena Sport, the pay-television broadcaster owned by Serbian telecoms operator Telekom Srbija, has landed rights in the Balkan region to the English Premier League in a six-season deal

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…

Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany

The Infront agency has finalised its first Serie A media-rights deal since taking over from rival IMG as the league’s international rights-holder, sealing a deal in the Balkans with pay-television broadcaster A…

Pay-television broadcaster A1 Bulgaria will continue to broadcast Spanish football’s LaLiga for at least another five seasons after securing a new rights deal.

IMG Arena, the sports betting arm of the IMG agency, has secured betting streaming and data rights to the Croatian First Football League from 2022-23 onwards in a ‘multi-year’ agreement with Endorphin Mag…

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The rivalry between United Media and Telekom Srbija is having dramatic effects on the sports broadcasting landscape in the Balkans and beyond.

Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24

Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets