Balkans

Latest Features

European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Electric off-road motorsport series Extreme E has agreed a rights deal with pay-television broadcaster Arena Sport covering Bosnia, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia

Pay-television broadcaster A1 Bulgaria has acquired domestic rights to the Bulgarian National Basketball League (NBL) for the next three seasons

The Croatian Football Association (HNS) has finalised a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions…

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Features

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.

Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.

Uefa, European football’s governing body, last month secured a strong increase in the value of its national team media rights from telco Digitalb in Albania and Kosovo.