Balkans

Latest Features

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

Top-tier North Macedonian football league, the First League, has announced its first ever pan-Balkan media rights deal, with pay-television broadcaster Arena Sports

Fortuna Esports has sold exclusive global rights for the Esports Balkan League's League of Legends tournament to media company SPI international

Telco Telekom Srbija, majority owner of the Arena Sport channels, has acquired NBA rights in the Balkans from the 2019-20 season, according to local media reports

Swedish media company Modern Times Group has confirmed that it has sold its 95-per-cent share in Bulgaria’s Nova Broadcasting Group to Advance Media Group.

Features

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.

Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.

Uefa, European football’s governing body, last month secured a strong increase in the value of its national team media rights from telco Digitalb in Albania and Kosovo.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

Media rights income for Euroleague basketball is likely to be about the same in the 2014-15 season as it was last season, partly due to difficulties in Russia, one of the sport’s key markets.

The Bulgarian top-tier football league suffered a rights-fee cut in its new deal with Nova Broadcasting Group. The drop is part of a longer-term decline in the value of the league’s domestic media rights caused largely by the country’s wider economic difficulties.