Balkans

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The rivalry between United Media and Telekom Srbija is having dramatic effects on the sports broadcasting landscape in the Balkans and beyond.

Lega Serie A has accepted offers for broadcast rights to the Coppa Italia and Supercoppa Italiana in the Balkan region and also the Americas, excluding the US, from 2021-22 to 2023-24

Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets

Sport TV Croatia (SPTV), the free-to-air sports channel launched by the Croatian Olympic Committee (HOO) a decade ago, has become the latest broadcast to acquire rights to Extreme E, the electric off-road…

Telekom Srbija, the state-owned Serbian telecoms operator, has expanded an agreement with Discovery to offer customers access to a number of the media group’s channels, including Eurosport.

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.

The Ekstraklasa, the top tier of club football in Poland, has signed a new rights deal in the Balkan region with pay-television broadcaster Arena Sport

Bosnian telecoms operator HT Eronet has extended its carriage agreement with Arena Sport, the pay-television broadcaster in the Balkan region

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league

The Asian Football Confederation has agreed a deal with United Media, owner of the Sportklub channels, to broadcast AFC competitions in Southeast Europe

Electric off-road motorsport series Extreme E has agreed a rights deal with pay-television broadcaster Arena Sport covering Bosnia, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia

Pay-television broadcaster A1 Bulgaria has acquired domestic rights to the Bulgarian National Basketball League (NBL) for the next three seasons

European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

The Croatian Football Association (HNS) has finalised a 10-year broadcast rights and production deal with the UK-based company Endorphin Magine Ltd, a newly-created entity with links to Swedish OTT solutions…