Balkans
Telekom Srbija pays massive increase for Ligue 1 rights in the Balkans
BeIN Media Group has secured a monstrous increase for Ligue 1 rights in the Balkans for the next three seasons in one of the most lucrative deals for the league in Europe.
United’s Nova pays big increase to Kosmos for LaLiga rights in Greece
United Media has paid a strong increase to take LaLiga rights in Greece from rival pay-television broadcaster Cosmote, acquiring the rights from agency Kosmos.
Sportklub lands Caf rights in the Balkans
United Media’s pay-television broadcaster Sportklub has acquired exclusive media rights in the Balkans for the next two editions of the Africa Cup of Nations, as well as the knockout phases of the TotalEnergies C…
United Media pays increases across pan-regional deal for Fiba tournaments
United Media is paying increases in multiple territories for rights to events hosted by Fiba, world basketball’s governing body, in a pan-regional deal covering the Balkans, Greece, Cyprus and Bulgaria.
United Media aggression drives up Premier League fees in Greece, Bulgaria
United Media’s new deal for English Premier League rights will dramatically increase the league’s value in Greece over the next six seasons, while a new deal in Bulgaria has produced a more modest uplift.
Uefa national team rights on the market in the Balkans
The CAA Eleven agency has initiated the rights sales process in the Balkan countries for Uefa national team rights between 2022 and 2028
Telekom Srbija pays over 700-per-cent increase for Premier League rights
Fevered competition between Telekom Srbija and United Media Group has produced one of the biggest cycle-on-cycle increases in the history of the sports media rights business.
Uefa secures club competition fee increase in Bulgaria with A1, bTV
Increase in value driven by Telekom Austria’s push to keep the Uefa Champions League under its umbrella, while adding Uefa’s other two competitions.
Protocol to distribute media rights to World Boxing Championships
The Protocol Sports Marketing agency has been appointed as the exclusive media rights distributor for the International Boxing Association’s (Aiba) Men’s Boxing World Championships, which take place in …
Infront secures huge Serie A increase with Telekom Srbija
Infront has secured a monstrous increase for Italian Serie A rights in the Balkans, leveraging fierce competition and its European Handball Federation joint-venture deal with DAZN.
NFL rights deal agreed in Bulgaria with A1’s Max Sport
Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
A1 Bulgaria retains Champions League, adds Europa League, Conference League
Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons
Telekom Srbija continues aggressive rights pursuit with six-year Premier League deal
Arena Sport, the pay-television broadcaster owned by Serbian telecoms operator Telekom Srbija, has landed rights in the Balkan region to the English Premier League in a six-season deal
Coppa Italia rights bids accepted in Bulgaria, Nordics, Australia and sub-Saharan Africa
Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
DigitAlb lands Bundesliga rights in Albania
Pay-television broadcaster DigitAlb has agreed a new deal in Albania and Kosovo for exclusive rights to the Bundesliga, the top tier of club football in Germany
Infront seals first Serie A deal as Arena retains rights in Balkans
The Infront agency has finalised its first Serie A media-rights deal since taking over from rival IMG as the league’s international rights-holder, sealing a deal in the Balkans with pay-television broadcaster A…
Bulgaria’s A1 lands rights exclusively in LaLiga’s latest deal
Pay-television broadcaster A1 Bulgaria will continue to broadcast Spanish football’s LaLiga for at least another five seasons after securing a new rights deal.
IMG Arena lands Croatian league betting streaming, data rights from Endorphin
IMG Arena, the sports betting arm of the IMG agency, has secured betting streaming and data rights to the Croatian First Football League from 2022-23 onwards in a ‘multi-year’ agreement with Endorphin Mag…