Bulgaria

Football: Bulgarian free-to-air broadcaster TV2 acquired the rights for Bulgaria’s domestic top-tier A league in a five-year deal, from 2009-10 to 2013-14, worth a reported €30m (£23m). Fo

Chinese state broadcaster CCTV’s coverage of the Opening Ceremony of the 2008 Olympic Games attracted the country’s largest-ever television audience.

Football: German pay-televison broadcaster Premiere is set to sign a two-year deal, said to be worth €350m (£235m), with the Deutsche Fussball Liga for football’s Bundesliga.  Th

Sportfive, Kentaro, IMG get plenty of ties against the big five teams; Infront do not fare so well

Bobsleigh/Skeleton: German public-service broadcasters ARD and ZDF acquired the rights for the men’s and women’s bobsleigh and skeleton World Cups and World Championships for the three years from 2006-07 to …

English football’s Premier League began its international audiovisual rights sales in dramatic style with massive first-round awards in three of its most competitive markets.

Football: Japanese pay-television operator J Sports acquired the rights to Japan’s top-tier J-League in a five-year deal from 2007 to 2011.

Football: Spanish pay-television broadcaster Sogecable acquired the pay-rights for the Champions League in a three-year deal from the 2006-07 to 2008-09 with the Team agency

Pan-European broadcaster acquires content specifically for the region for the first time.