China

Features

Online streaming platform Tencent agreed a late deal for non-exclusive live digital Wimbledon rights in China for less than the price paid by LeSports before its deal was terminated.

The French Open secured greater revenue from China in 2017 compared to last year thanks to a deal with online streaming platform Tencent agreed earlier this month.

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.

Streaming platform PPTV’s acquisition of Bundesliga digital rights in China last month secures its position as the country’s pre-eminent football broadcaster.

The Chinese Basketball Association has ended its media-rights relationship with the Infront Sports & Media agency and will launch a sales process for a new deal.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

Team Marketing, Uefa’s sales agent for the Champions League and Europa League, is in final negotiations with one party – believed to be the Desports agency – over rights in China.

Two recent deals with the National Basketball Association have fulfilled different needs for Eleven Sports Network in Singapore and Taiwan.

Chinese streaming operator LeSports will change its acquisition strategy to focus on premium content, chief executive Lei Zhenjian told TV Sports Markets this week.

The English Premier League’s new media-rights deal in China is one of the most valuable ever signed in the country.

Aggressive Chinese OTT operator LeSports has cash-flow problems, resulting in delays to payments for many of its deals.

The English Premier League has launched an early tender in China in order to reap the benefits of the country’s buoyant media-rights market.

Red Star Kunlun’s entry as the first Chinese team in the Kontinental Hockey League has helped the league massively increase its exposure, but is yet to have any impact on its bottom line.

The Chinese Volleyball League is the latest domestic property to reap the rewards of two years of growth in the country’s sports market.

Chinese state broadcaster CCTV has recouped CNY200m (€27.3m/$30m) of its outlay on the Rio Olympics in digital rights deals this week.