China
PFL, China Sports Media ink broadcast deal
The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Shinai lands French Open digital rights in China
Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Baidu eyes growth in Chinese long-tail sports market with Pixellot deal
AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
LaLiga’s OTT service in China ceases broadcasts
LaLiga Plus, the OTT streaming service set up in China by the organising body of the top two Spanish football leagues, is ceasing broadcasts just over six months into a long-term agreement with the Chinese…
Fifa secures big fee for Women’s World Cup rights in China
Chinese media group Shinai Sports has paid a strong fee for rights to the 2023 Fifa Women’s World Cup in a deal that experts say is worth significantly more than for previous tournaments.
Shinai lands exclusive Women’s World Cup digital rights in China
Shinai Sports, the company that operates streaming platform iQiyi Sports, has acquired exclusive digital media rights in China to the 2023 Fifa Women’s World Cup.
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
CCTV’s NBA viewership ‘approaching pre-2019 levels’
The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
ACB widens reach in China with PP Sports, Bilibili streaming deals
The Spanish Basketball Clubs Association (ACB) has agreed rights deals in China with online streaming platforms PP Sports and Bilibili for Liga ACB, the top tier of Spanish club basketball
CCTV appears to cut shots of mask-free World Cup crowds
Chinese state broadcaster CCTV appears to have cut some images of fans not wearing masks from its television coverage of the Fifa World Cup, according to various reports
Shinai to hold AFC rights in China after termination of Super Sports Media deal – UPDATED
The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
AFC requests termination of Super Sports Media rights deal in China over unpaid fees
The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
China Telecom gives Formula One hope for revenue recovery in China
China Telecom's six-race deal in 2022 could lead to a longer-term deal from 2023 onwards, as talks with F1 are understood to be ongoing.
China’s Migu latest to turn to WSC Sports’ highlights technology
Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Bilibili and Kuaishou join broadcaster line-up for MLB postseason in China
Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
China Telecom moves for F1 streaming rights
Telecoms operator China Telecom has acquired streaming rights to the remainder of the 2022 Formula 1 season