Pay-television newcomers Setanta in the UK and Arena in Germany are bidding strongly for US golf rights against the established pay-operators in their countries.
The International Tennis Federation has signed several television rights deals in Asia for Davis and Fed Cup tennis.
Golf: US network NBC signed a six-year extension to its deal with the US Golf Association which gives it the live rights for the US Open, one of golf’s four Majors.
China will for the first time be pushed to pay proper money for the Olympic Games of 2010 and 2012 by IOC option.
The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.
Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.