China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.
Interview with Yu Hang, vice president of LeTV Sports, on the firm’s business model and the developing digital market for sport rights in China.
The value of Premier League internet rights increased hugely in deals in China, but the value of digital clips in the UK remained flat in this week’s deal with Sky.
Last month’s deal between the Pacific-12 Conference (Pac-12) and Chinese internet firm LeTV is evidence that China’s internet platforms are providing sports bodies with exposure which has a value beyond rights fees.
The National Basketball Association’s exclusive digital rights deal with Chinese internet operator Tencent, agreed late last month, looks to be a landmark one for the country’s media-rights market.
The International Olympic Committee earned a significant increase from Chinese state broadcaster CCTV this month, but the new deal still falls well short of the true market value of the Games.
The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.
The breakdown of the agreement between the MP & Silva agency and the Chinese Professional Baseball League shows one of the main limitations of advisory deals compared to traditional buy-out deals, insiders say.
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