China
Migu and WTT announce gatekeeper media rights deal in China
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
CSM to distribute Chinese Volleyball Super League international rights
The China Sports Media agency has agreed a three-season deal to distribute the international media rights for the Chinese Volleyball Super League (CVL), from 2021-22 to 2023-24
Bundesliga first to land CCTV deal as European leagues face tough rights talks
The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Migu renews Chinese Volleyball Super League media rights
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
Migu adds China’s Table Tennis Super League to rights portfolio
Telco China Mobile has been announced as an official broadcaster of the 2021 Chinese Table Tennis Super League, an annual domestic team competition featuring China's top players
ICC.tv to stream Australia matches in parts of Europe, Southeast Asia
The International Cricket Council has agreed a deal with Cricket Australia which will see the world governing body for cricket stream Australia's forthcoming summer matches in some markets in Europe and…
Liga ACB expands outside Europe with Bilibili deal in China
Spanish basketball's Liga ACB has landed an international broadcast deal which will see it break into the Chinese market
China Media Group retains Olympics rights to 2032 in four-Games deal
China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
Premier League value falls in China as new market reality kicks in
The value of the English Premier League’s streaming rights in China has fallen by more than 80 per cent as the country’s sports rights market continues to deflate.
Migu and iQiyi step up as European football values dive in China
As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season
Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
New Collins Cup broadcast deals secured, streaming platform launched
The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Migu acquires Serie A rights in China
China Mobile Migu has acquired streaming rights for Italian Serie A football in a deal covering at least the 2021-22 season, which begins this weekend
Tencent joins Bundesliga broadcaster line-up in China
Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Migu sublicenses Premier League rights from iQiyi Sports
Chinese mobile telco and streaming platform China Mobile Migu has acquired rights to the English Premier League in a four-season sublicensing deal with the gatekeeper rights-holder in the market, iQiyi…
Youku joins Champions League broadcasters in China
Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season