China
PP Sports, Tencent, iQiyi pick up non-exclusive Uefa club rights
PP Sports, Tencent and iQiyi Sports have acquired non-exclusive digital streaming rights for Uefa club competitions in China for the upcoming 2021-22 season
Migu, Huya, Dongqiudi acquire Bundesliga rights
Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Barcelona and Juventus sign content deals with Chinese platform Xiaohongshu
European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu
iQiyi Sports secures exclusive Premier League rights in China
Streaming platform iQiyi Sports has become the English Premier League's exclusive digital media rights partner in China in a four-season deal, 2021-22 to 2024-25
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and e-commerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Huya ends DouYu merger after regulatory intervention
Huya has moved to formally terminate a merger agreement with fellow live streaming service DouYu after China’s State Administration for Market Regulation (SAMR) vetoed the proposed deal, citing concern o…
NBA China and Tencent Music collaborate on audio content
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Alibaba ‘close to deal’ for Suning stake
Chinese internet giant Alibaba and the regional government of Jiangsu province are close to a deal for a stake in embattled Chinese retailer and sports investor Suning, according to Bloomberg
PP Sports adds Brazil’s Série A rights to portfolio
Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Douyu retains Blast Premier streaming rights in China
Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year
China Sports Media distributes Copa América rights to streaming trio
The China Sports Media agency has distributed digital media rights in China for the forthcoming Copa América tournament to streaming platforms PP Sports, Kuaishou and Huya in non-exclusive deals.
Tencent and Kuaishou sublicense Olympics media rights from CCTV
Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
IFSC signs four TV rights deals ahead of sport climbing’s Olympic bow
The International Federation of Sport Climbing has agreed new broadcast rights deals in China, Italy, Switzerland and Israel as the sport prepares to make its Olympic Games debut.
Zhibo
Chinese Super League domestic rights value plummets after collapse of CSM agreement
The Chinese Super League is heading for a massive drop in its domestic media-rights income under a series of deals being finalised for the 2021 season onward.
Huya secures five-year, $311m rights deal for LoL events in China
Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
Challenging Chinese market next up for Uefa club competitions rights sales
The Team Marketing agency has initiated the sales process in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24
ISU sees modest global rights gain in Infront renewal
The International Skating Union has secured a modest fee increase for its global media rights from 2023-24, renewing with incumbent Infront in a deal signed this month.
Zhibo.tv extends China League One broadcast rights
Chinese streaming platform China Sports, also known as Zhibo.tv, has renewed its deal for rights to the country’s second-tier football division, China League One, for the 2021 season.