Telco TDC Group’s entry into Danish EPL rights market may boost competition ahead of Superliga tender
Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.
Clubs from the top two divisions of Danish football have agreed to major reform plans that will bind together all commercial rights on a long-term basis and alter the structure of the league system, while also seeking to extend deals with existing domestic broadcast rights partners.
Swedish media company Nordic Entertainment Group (NENT Group) has sealed its third major rights deal this week by extending its agreement with the Premier League, the top division of English club football.
Danish commercial broadcaster TV2 has acquired rights to a number of national team handball tournaments operated by the International Handball Federation and European Handball Federation.
Danish commercial broadcaster TV2 has agreed a six-year rights deal for events operated by the International Association of Athletics Federations.