Eastern Europe

Latest Features

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Česká Televize will pay more to continue to sublicense Olympic rights from US media group Discovery but will gain more winter Games hours and an additional digital broadcast option.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

US media group Discovery continues to push for dominance over tennis in Europe, acquiring exclusive rights to the ATP World Tour in the Czech Republic, Slovakia, Hungary and Romania.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

Pay-television broadcaster Canal Plus Poland has appointed Michal Kolodziejczyk to the newly created position of editorial sports director

The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…

The Saran Media agency has held on to LaLiga broadcast rights in the Czech Republic and Slovakia from 2021-22 to 2025-26 in the latest five-year agreement signed by the Spanish top flight

Discovery, the media group and owner of pan-European sports broadcaster Eurosport and subscription streaming service Dplay, will broadcast the first live golf since before the Covid-19 pandemic shutdown…

Features

Media group AMC Networks has paid a significant increase to renew its rights to European Handball Federation events in the Czech Republic, Slovakia and Hungary, having missed out on several key properties over the last 18 months.

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

International sports broadcaster Eurosport has held on to English Premier League rights in Romania, giving it leverage in upcoming carriage negotiations with local pay-television operators

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

The value of Uefa club competition rights in Ukraine has decreased drastically after Media Group Ukraine and telco Volia jointly acquired rights to both the Champions League and the Europa League

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

Uefa has now completed its media-rights sales for its club competitions in Hungary after sealing new Europa League deals with pay-television broadcaster Digi Sport and media group AMC Networks

Telekom Romania and Digi Sport have continued to acquire premium European football content in Romania this month with deals for rights to Spain’s LaLiga, Italy’s Serie A and Germany’s Bundesliga. T

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

Ukrainian video-on-demand service Megogo last week sealed deals for Spanish LaLiga and France’s Ligue 1, confirming its intent to compete in the country’s sports-rights market.

LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.

The Pragosport agency last month extended its deal for global rights to the Czech First League – the Czech Republic’s top-tier football league – and immediately secured a domestic deal with pay-television broadcaster O2 for rights in the Czech Republic and Slovakia.