Eastern Europe

Latest Features

European football’s governing body Uefa has increased the value of its top-tier Champions League rights in Albania in the 2021-24 cycle by almost a third while also securing free-to-air coverage.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, …

European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.

Marcin Animucki, president of the Ekstraklasa SA board, discusses the leagues latest domestic deals and how it was able to avoid paying rebates for the suspended 2019-20 season.

Broadcasters in the Baltic nations of Estonia, Latvia and Lithuania have been handed a deadline of November 23 by which to submit their offers for broadcast rights to the Uefa Champions League, second-tier…
USA

The Disney-owned direct-to-consumer streaming platform ESPN+ has acquired US broadcast rights to the Scottish Premiership in one of a string of broadcast deals finalised by the Infront agency

Electric off-road motorsport series Extreme E has agreed a rights deal with pay-television broadcaster Arena Sport covering Bosnia, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia

Subscription broadcaster Eleven Sports has secured exclusive rights in Poland to Portuguese football’s top-tier Primeira Liga.

Features

The Polish Esktraklasa was able to avoid paying domestic rebates for the suspended 2019-20 season by extending its existing deals with pay-television broadcaster Platforma Canal Plus and public-service broadcaster TVP for a further two seasons on unchanged final terms.

Hungarian commercial and pay-television broadcaster TV2 has renewed rights to Spain’s LaLiga, as it looks to secure key rights to retain its dominant position amid new competition.

Euroleague Basketball has boosted the value of its rights in the Baltics by carving out free-to-air rights in the valuable Lithuanian market, in deals with media group TV3 and Lithuanian public-service broadcaster LRT.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Česká Televize will pay more to continue to sublicense Olympic rights from US media group Discovery but will gain more winter Games hours and an additional digital broadcast option.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

US media group Discovery continues to push for dominance over tennis in Europe, acquiring exclusive rights to the ATP World Tour in the Czech Republic, Slovakia, Hungary and Romania.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

Media group AMC Networks has paid a significant increase to renew its rights to European Handball Federation events in the Czech Republic, Slovakia and Hungary, having missed out on several key properties over the last 18 months.

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

International sports broadcaster Eurosport has held on to English Premier League rights in Romania, giving it leverage in upcoming carriage negotiations with local pay-television operators

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

The value of Uefa club competition rights in Ukraine has decreased drastically after Media Group Ukraine and telco Volia jointly acquired rights to both the Champions League and the Europa League