Eastern Europe

Latest Features

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

International sports broadcaster Eurosport has held on to English Premier League rights in Romania, giving it leverage in upcoming carriage negotiations with local pay-television operators

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Polish public-service broadcaster TVP has secured rights to the 2019 Uefa Under-21 Championship. The deal is for all matches, including those played by the Polish national under-21 team

Czech pay-television broadcaster O2 TV has acquired rights to this year’s Copa América national team football tournament.

Commercial and pay-television broadcaster All Media Baltics has secured English Premier League rights across Estonia, Latvia and Lithuania for a further three seasons, from 2019-20

Telco Telekom Srbija, majority owner of the Arena Sport channels, has acquired NBA rights in the Balkans from the 2019-20 season, according to local media reports

Features

The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

The value of Uefa club competition rights in Ukraine has decreased drastically after Media Group Ukraine and telco Volia jointly acquired rights to both the Champions League and the Europa League

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

Uefa has now completed its media-rights sales for its club competitions in Hungary after sealing new Europa League deals with pay-television broadcaster Digi Sport and media group AMC Networks

Telekom Romania and Digi Sport have continued to acquire premium European football content in Romania this month with deals for rights to Spain’s LaLiga, Italy’s Serie A and Germany’s Bundesliga. T

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

Ukrainian video-on-demand service Megogo last week sealed deals for Spanish LaLiga and France’s Ligue 1, confirming its intent to compete in the country’s sports-rights market.

LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.

The Pragosport agency last month extended its deal for global rights to the Czech First League – the Czech Republic’s top-tier football league – and immediately secured a domestic deal with pay-television broadcaster O2 for rights in the Czech Republic and Slovakia.

Growing co-operation in the Romanian broadcast market is likely to keep the value of the country’s top-tier football league flat in a forthcoming deal, TV Sports Markets understands.

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.