Eastern Europe
IMG retains digital role for NHL international markets
IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
Eleven commits to record fee for F1 rights in Poland
Eleven Sports will spend a record sum in its new four-year deal for F1 rights in Poland when it takes over from Viaplay next season, seeking to attract subscribers and fend off rivals.
F1 returning to Eleven in Poland amid Viaplay exit
Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.
EBU lands 2026, 2030 World Cup rights in handful of markets
The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups
Saran’s Serie A fees dip marginally
Saran Media secured Serie A rights for 15 territories across Eastern Europe and Central Asia, along with its home country of Turkey, at a slightly lower fee than it previously paid.
EBU seals four-year Fiba deal across 16 countries
The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029.
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Saran interest drives Uefa club rights increase in Romania
Competition for the Champions League pushed up the value of Uefa club competition rights in Romania in deals with Digi Sport and Prima Sport.
Eleven is lone Ligue 1 broadcaster in Poland
Eleven Sports is now the sole Ligue 1 broadcaster in Poland after signing off on a five-season rights deal
LaLiga seeks five-season TV deal in Hungary
Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.
Digi, Prima share Uefa club rights in Romania
Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.
Serie A sticks with Saran in 15-territory deal
Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Czech Cup behind paywall in five-year O2 deal
Extensive live coverage of Czech football’s knockout clubs competition is moving away from public-service broadcaster Česká Televize to pay-television broadcaster O2 TV in a landmark five-season agreement.
Speedway Ekstraliga continues rise with Canal Plus deal to 2028
Canal Plus Polska will remain the exclusive domestic rights-holder of the PGE Ekstraliga, Poland's top speedway league, until at least 2028 after agreeing to pay a slight increase on its current deal.
Saran nets Premier League, FA Cup jointly in Central Asia
Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28
Ekstraklasa free-to-air window certainty secured
Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…
Bundesliga fee in Poland returns to pre-Viaplay levels with Eleven
The Bundesliga’s new agreement in Poland with Eleven Sports will see the league earn less than in its current deal with Viaplay, which was thought to have been 'inflated' beyond market value.
Albania’s TV Klan lands 2026 Fifa World Cup rights
TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.