Eastern Europe

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Hungarian esports broadcaster Esport1 has extended its media-rights agreement for the the Counter-Strike: Global Offensive ESL Pro Tour circuit with esports organisations ESL and DreamHack.

A war of words has broken out between the Ukrainian Association of Football (UAF) and betting and data services company Sportradar after the national football federation accused the company of violating…

The Croatian Football Association (HNS) has proposed a new 10-season deal for domestic broadcast rights to club and national team competitions to Croatian First Football League clubs, receiving backing f…

International OTT streaming platform Megogo has acquired broadcast rights in Russia to the National Basketball Association in a deal running to 2023.

Football-focused digital media company Dugout will distribute content from the Ekstraklasa in a deal with the Polish top flight

The host broadcast of matches from the Nemzeti Bajnokság, the top-tier football championship in Hungary, is being undertaken with a reduced production set-up with no cameras allowed alongside the field …

Pay-television broadcaster Canal Plus Poland has appointed Michal Kolodziejczyk to the newly created position of editorial sports director

The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Česká Televize will pay more to continue to sublicense Olympic rights from US media group Discovery but will gain more winter Games hours and an additional digital broadcast option.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The Saran Media agency has held on to LaLiga broadcast rights in the Czech Republic and Slovakia from 2021-22 to 2025-26 in the latest five-year agreement signed by the Spanish top flight

Discovery, the media group and owner of pan-European sports broadcaster Eurosport and subscription streaming service Dplay, will broadcast the first live golf since before the Covid-19 pandemic shutdown…

The Ekstraklasa is offering non-exclusive rights to two fixtures per match week to international broadcasters as the Polish top flight prepares to return on May 29

Baltic media group TV3 has agreed an exclusive, multi-year rights deal with the Ultimate Fighting Championship to provide coverage of the mixed martial arts promotion in Lithuania, Latvia and Estonia

Korea's K League has agreed media rights deals in 10 overseas markets, with potentially more to come, as it prepares to become one of the few football leagues in the world to resume play next month

Ukrainian telecoms operator Volia has agreed a distribution agreement with Media Group Ukraine for the new FC Shakhtar Donetsk club channel, Shakhtar TV

Slovakian public-service broadcaster RTVS has been granted a license by the country's Council for Broadcasting and Retransmission (RVR) to launch and operate a national digital sports channel

Eleven Sports will screen the ABB Formula E Race at Home Challenge in support of Unicef live to motorsports fans from this Saturday

Media group AMC Networks has acquired rights in the Czech Republic and Slovakia to the Professional Darts Corporation (PDC) Home Tour series

International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.

Polish pay-television broadcaster Polsat has agreed a new deal with the Polish Football Association (PZPN) for rights to the country's top domestic cup competition and its second-tier league, the 1 Liga

The Ekstraklasa, the top division of club football in Poland, has made its Ekstraklasa

International sports broadcaster Eleven Sports has secured rights to the Deutsche Tourenwagen Masters (DTM) touring cars series in Poland and Belgium

Slovakian public-service broadcaster RTVS has delayed the launch of its sports channel on a reluctance to enter into further financial commitments during the ongoing Covid-19 outbreak

Polsat Games, the esports channel of Polish commercial broadcaster Polsat, has reached an agreement with esports organisations ESL and DreamHack to showcase a range of Counter Strike: Global Offensive…

The European Broadcasting Union, the consortium of the continent’s public-service broadcasters, has moved to intervene in the financial struggles encountered by UA:PBC, the national broadcaster in Ukraine.

The Belarusian Football Federation (ABFF) has sold broadcast rights to the domestic Premier League on an exclusive basis for the first time after agreeing a deal with telco Beltelecom

Football streaming platform MyCujoo has signed a multi-year agreement with the Football Association of Moldova (FMF)

Eurovision Sport, the sports arm of the European Broadcasting Union consortium of free-to-air broadcasters, has renewed a rights agreement with the Romania Ski Biathlon Federation (RSBF)

Slovenian public sports channel Šport TV has agreed a deal with the United Media Group for exclusive 2020 Uefa European Championship rights and all matches involving the Slovenian national football team …

Subscription broadcaster Setanta Sports is planning to launch a second channel in Ukraine, having gone live with its service in the country just over six months ago

Croatian IPTV platform Iskon.tv has struck a new carriage deal with Arena Sport after electing to drop fellow pay-television broadcaster Sportklub. Arena Sport’s channels are now available to Iskon.t

ITI Neovision, operator of the Polish pay-television platform Canal Plus, has said it is exploring an initial public offering for the stakes in the company held by minority shareholders, Polish broadcaster…

Commercial broadcaster RTL attracted a peak audience of 1.6 million viewers in Croatia as the Balkan country’s national handball team lost out to Spain in the final of the men’s European Handball Championships.