Eastern Europe

Features

The Pragosport agency last month extended its deal for global rights to the Czech First League – the Czech Republic’s top-tier football league – and immediately secured a domestic deal with pay-television broadcaster O2 for rights in the Czech Republic and Slovakia.

Growing co-operation in the Romanian broadcast market is likely to keep the value of the country’s top-tier football league flat in a forthcoming deal, TV Sports Markets understands.

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.

LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.

Pay-television broadcaster Eleven Sports has renewed deals in Poland for Spain’s LaLiga and Italy’s Serie A, paying modest increases for both.

The value of Uefa Champions League and Europa League rights will decline slightly in Romania from 2018-19 onward, with telco Telekom Romania, pay-television broadcaster Digi Sport and commercial broadcaster Look TV set to share coverage.

Despite the addition of Nations League content, the value of Uefa national team rights is set to decline by about 18 per cent in Ukraine from 2018-19.

After almost an entire season without Bundesliga coverage in the Czech Republic – and limited coverage in Slovakia – the Pragosport agency has this month struck a deal covering both territories.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Polish MMA promotion KSW is entering the 15th year of its partnership with commercial and pay-television broadcaster Polsat – a key reason for its enduring popularity in the country. Martin Lewandowski speaks to TV Sports Markets about the promotion's past, present and future, and how it can remain number one despite the increasing presence of the UFC in Poland.

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa has more than doubled the value of its club competitions in Czech Republic and Slovakia by striking an exclusive deal for the Champions League with pay-television broadcaster O2.

Public-service broadcaster UA:PBC has acquired rights in Ukraine to the 2018 and 2020 Olympic Games at a considerable uplift on the cost of the 2014 and 2016 Games.

Video-on-demand service Megogo has made its first move into the Ukrainian sports-rights market with the acquisition of exclusive rights to three top European football leagues.