Global

Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.

The Sina Sports division of Chinese internet operator Sina has, together with the Mediapro agency, reached agreements with broadcasters in multiple territories for the 2019 Sina Elite League (SEL), the…

The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.

Equestrian series Event Rider Masters has appointed sports production and media company Sunset+Vine as its global television distribution partner

Sports data and content company Sportradar has agreed an exclusive multi-year global media rights distribution deal with the Korea Professional Football League (K League), the organising body of the top…

Lagardère, the France-based media conglomerate, has announced plans to sell 75 per cent of the Lagardère Sports agency to H.I.G. Capital, the Miami-based private equity and asset management firm.

An invitation to tender has been launched by the French Tennis Federation (FFT) for the broadcast production of its events from 2021 to 2023, including its flagship French Open

Tomos Grace discusses the company’s three-pronged strategy, its role as a ‘free-funnel’ for rights-holders, and its plans to develop its ‘pay’ and ‘live’ offers.

Premier League club Liverpool’s decision to launch ‘paid-for’ content options on global video-sharing platform YouTube is a taster of how the platform will develop its sports-broadcasting partnerships.

Bruin Sports Capital, the private equity firm founded by former IMG and Nascar executive George Pyne, is exploring a sale for its sports streaming technology company Deltatre

International sports broadcaster Eleven Sports has today (Thursday) appointed a new chief executive, naming Luis Vicente, who recently left his role as chief digital transformation and innovation officer…

IMG Arena, the sports betting unit of the IMG agency, has signed off on a five-year betting streaming agreement with the Scottish Professional Football League, a deal that includes a tie-up with automated…

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

Inside this issue: FOOTBALL: Mediapro ‘bias’ claims cast cloud over Champions League award in France FOOTBALL: Uefa benefits from US digital battle as club competition values soar FOO

The Pitch International agency has been appointed by England’s Football Association to exclusively distribute worldwide broadcast rights to the FA Women’s Super League.

The Infront agency has reached agreements with broadcasters across more than 60 territories for the 2019-20 season of the International Bobsleigh and Skeleton Federation’s (IBSF) World Cup, which gets u…

The Olympic Channel has launched an official account on short-form video platform TikTok

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of Major League Baseball