Greece

Features

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.

Domestic media rights to the Greek Superleague are back on the market after pay-television broadcaster Nova decided against activating a one-season extension to its current deal.

The value of Uefa Champions League and Europa League rights in Greece is set to fall in its new cycle despite rights being sold exclusively to pay-television broadcaster Cosmote last week.

Uefa is considering selling Champions League and Europa League rights in a new cycle exclusively to a pay-television broadcaster to maximise value in Greece.

Fifa has earned a surprisingly strong fee for 2018 Fifa World Cup rights in Greece from ERT after taking back the rights from the Taf Sports agency.

Dorna Sports has prevented a decline in the value of MotoGP rights in Greece, renewing its deal earlier this month with Cosmote for about the same fee.

Greek public-service broadcaster ERT last month fought off competition from local commercial broadcasters to acquire International Basketball Federation (Fiba) events for five years.

The value of Fifa World Cup rights in Greece is likely to fall in any new deal, TV Sports Markets understands. A tender is currently open for rights to the 2018 tournament.

Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.

Difficulties in the Greek media market meant Uefa suffered a decrease of about 23 per cent in the value of national team qualifying matches last month.

Basketball’s Euroleague is close to a new media-rights deal in Greece even though its existing contract has two seasons to run, TV Sports Markets understands.

Greek public-service broadcaster ERT’s acquisition of two blue-chip properties is a sign it may slowly be recovering after its short-lived closure almost two years ago.

Greek pay-television broadcaster OTE renewed its domestic media rights to the Greek Cup football competition.

PAOK’s new deal for its international rights could result in the Greek football club remaining excluded from the centralised domestic Superleague deal.

Greek pay-television broadcaster Nova extended its deal for Greek Superleague rights by two seasons last week, although two clubs still oppose the renewal.

Greek pay-television broadcaster Nova moved closer to renewing its domestic football rights last month, after a majority of clubs agreed to an extension of the existing contract.

Pay-television broadcaster Nova is in advanced negotiations with the Greek Superleague to extend its domestic football deal for two more seasons, TV Sports Markets understands.

Greek pay-television broadcaster Nova picked up rights to France’s Ligue 1 earlier this month in an attempt to retain subscribers after losing Uefa Champions League and Europa League rights to rival OTE.