Hong Kong

Ambitious Eurosport and Setanta pushed ESS for pan-Asian rugby World Cup deal excluding key markets.

Athletics: Channel 4, the UK commercial broadcaster, acquired the rights for the 2011 and 2013 World Championships in a three-year deal with the IEC in Sports agency

Basketball: Rights agency MP & Silva sold rights to the Spanish professional basketball league, the ACB, to Italian pay-television platform Dahlia TV and French pay-television operator Canal Plus covering…

Football: The Sportfive agency was appointed by Uefa as its exclusive media rights sales agency for Euro 2012 in a number of markets in Asia and Oceania

Football: Portuguese agency PPTV acquired the television and marketing rights for the Portuguese Liga club Sporting Lisbon in a five-year deal, from 2013-14 to 2017-18, worth about €108m ($135m).

The Hong Kong pay-broadcaster's fee matches the total amount Manchester United earned from overseas sales of its channel over the last three years.

Asian Games: Indian cable and satellite broadcaster Zee acquired the cable and satellite rights for the 2010 Asian Games in Guangzhou in a deal with the Dentsu agency

Sportfive, hit by recent rights and personnel losses, is set to regain its "calling card" in Asia.

Football: Hong Kong free-to-air broadcasters TVB and ATV agreed a deal with pay-television operator I-Cable for coverage of the opening match, the semi-finals and the final of the 2010 Fifa World Cup

Football: Spanish commercial broadcaster Telecinco acquired the rights for eight matches from this year’s Fifa World Cup in a deal with Prisa-owned pay-broadcaster Sogecable.

Athletics: The IEC in Sports agency agreed a number of deals for the 2010 IAAF World Indoor Championships in Doha

Athletics: African pay-operator SuperSport acquired non-exclusive rights for all events in the IAAF’s World Athletics Series in sub-Saharan Africa, including South Africa, in a four-year deal from 2010 t…

American Football: Canadian commercial broadcaster CTV extended its existing deal for NFL matches, including the playoffs and the Super Bowl game, for four more years from 2010 to 2013

The international rights sales of English football’s Premier League continues to throw up interesting outcomes.

The Premier League achieved an increase of some 15 per cent in Hong Kong after pay-operator I-Cable surprised observers by bidding strongly to retain the rights it lost three years ago.

Football: Chinese state broadcaster CCTV acquired the rights for all Fifa events between now and 2014, including the 2010 and 2014 World Cups, in a deal worth about $125m (€83m).

The collapse of a sublicensing deal designed to boost the English Premier League’s exposure in China has highlighted the difficulties facing the league as it attempts to get both good coverage and high revenues in its next television rights deal.

Asian Games: Chinese state broadcaster CCTV acquired the rights for the 2010 Asian Games in Guangdong, China, in a deal with the Games’ organisers. CCTV will undertake the host broadcasting of the event.