Hong Kong

Features

Top markets may be carved out from European television-rights deal for 2014 and 2016 Olympics

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.

Pan-European broadcaster acquires content specifically for the region for the first time.