Yahoo and Microsoft’s MSN are hoping to make a big move into cricket in a bid to target a worldwide Asian audience.
The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.
Proposal for alternative international-cricket schedule.
Ten Sports have 55-per-cent share of sports channel audience in cable and satellite homes.
Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.
Australian, English, South African, New Zealand, Zimbabwean boards to benefit from new Asian television rights deals.