Italy

The IOC took the first step in its new European broadcast rights sales strategy this week with a deal with Sky Italia for the 2014 and 2016 Olympic Games.

Sky set to become Italy’s biggest broadcaster.

Cricket: Pan-Asian broadcaster ESPN Star Sports acquired the rights for Twenty20’s cricket’s Champions League.

Italian state broadcaster Rai acquired the rights for Italy’s domestic rugby union league, the Super 10 after Sky Italia chose not to renew its three-year deal.

The rights-exchange deal between Italian state broadcaster Rai and satellite operator Sky Italia covering the football World Cups of 2010 and 2014 and the Olympic Games of 2010 and 2012 is under threat.

The Italian football league suffered a drop of more than 50 per cent in the value of its free-to-air highlights rights after failing to generate competition between broadcasters.

UK pay-operator Setanta looks to hit ambitious subscriber targets.

Basketball: Greek pay-operator NetMed acquired the rights for A1 league club PAOK in a three-year deal from 2008-09 to 2010-11

Football: Greek commercial broadcaster Antenna acquired the rights for top Greek club Olympiacos’ home first round match in the Uefa Cup and its two home group stage matches, paying €1.605m (£1.25m)

Sky Italia, agreed a deal under which Rai will sub-license to Sky rights to football’s World Cup finals of 2010 and 2014 and Sky will sublicense to Rai rights for the Olympic Games of 2010 and 2012.

The attempt by RCS Sport to boost the value of the event’s international rights failed because of the lack of competition in the domestic market.

Attack by Italy’s antitrust authority could lead to a reform of the recent collective-selling law and potentially allow a return to individual selling by the back door.

Chinese state broadcaster CCTV’s coverage of the Opening Ceremony of the 2008 Olympic Games attracted the country’s largest-ever television audience.

Italian football appears to be heading for its annual last-minute television-rights crisis

The early signs are not good for the European Broadcasting Union

Italian commercial broadcaster La7 said last week that its sports coverage would not be a victim of the major spending cuts

The Italian football league’s target of €250 million (£198 million) for its centrally-sold media rights looks extremely ambitious

Juventus plans legal action to overturn hiring of agency by Lega Calcio